Independent digital studio — Liège, Belgium

A website or digital productbuilt to sell, save time or serve your customers better.

One person responsible, from scoping to launch.

Websites & e-commerceSaaS & mobile appsBusiness platforms

Discuss my needView the work

Website creation in LiègeWebsite redesign

Lionel Callerame
Fig. 01 — The human behind itLionel Callerame

Websites · E-commerce · SaaS · Apps · Business platforms

Gallery

Real products

Designed, built and running in production

ClutchBooking, a SaaS built from the ground up.

I designed and developed the complete platform: product structure, interface, user accounts, database, online payments, live brackets and organizer tools. A working product that shows what I can also build beyond a showcase website.

48
non-demo tournaments
102
registrations recorded
106
matches completed
View ClutchBookingDiscuss my SaaS projectRead the case →
clutchbooking.comLive product
Product film · Design and key pages00:18

Digital capabilities

The format follows the business case.

From a conversion page to an enterprise platform, the scope is chosen for the expected return, users, constraints and evidence required — never from a one-size-fits-all package.

Discuss the business case
Acquisition & commerce

Landing pages, websites and e-commerce that convert.

Positioning, content, UX, SEO, performance and measurement are shaped around qualified demand, sales and the visitor's next step.

Design / UX / SEO / Performance

EvidenceFinished creations are available to explore live in the gallery.

Learn more →
Products & platforms

SaaS and mobile products people adopt.

Product strategy, interfaces, accounts, data, payments and operations come together in a usable, measurable product.

Authentication / Data / Payments / Business tools

EvidenceClutchBooking is running in production.

Learn more →
Enterprise & operations

Business platforms that remove friction.

Portals, internal tools, workflow automation and targeted corporate projects can save time, reduce errors and improve service quality.

Realtime / Installable app / Automation / Security

EvidenceThe proprietary LandingCreation chat is running on this site.

Learn more →

LandingCreation supports independents, growing companies and large organisations. The engagement, governance and evidence adapt to the project's scale.

Method

From business case to measured product.

Each phase reduces uncertainty and keeps the product tied to the result it is expected to create.

The method in detail →

  1. Frame the value

    Clarify the users, problem, baseline, expected outcome and conditions that would make the investment rational.

  2. Design and de-risk

    Shape the solution, journeys, prototype, technical choices, scope, indicators and delivery plan around the highest-value risks.

  3. Build, launch and measure

    Develop in validated increments, check quality, launch, then compare adoption, conversion, revenue, savings or service quality with the baseline.

Technologies in production

  • Next.js
  • GSAP
  • HTML
  • CSS
  • Tailwind
  • React
  • JS
  • Lenis
  • Framer Motion
  • TypeScript
  • Three.js
  • Vite

08 — Your opportunity

What should change with your next digital investment?

Bring the objective, constraint or opportunity — even without a finished brief. LandingCreation will help determine the right product, scope and evidence.

Assess my opportunity